Dr. Bishop-Wilkey Discusses Working in Market & Consumer Research

Dr. Brian Bishop-Wilkey is currently a Shopper & Category Insights Manager at Abbott Nutrition. He earned a Ph.D. in Human Development and Family Sciences from the University of Texas at Austin, a master's degree in Social Psychology from Texas A&M University, and a bachelor's degree in Psychology from Miami University. In this episode, he shares the story of how he found the field of HDFS and his professional experiences to date. As is true for all interviewees on this podcast, Dr. Bishop-Wilkey's views are his own as a private citizen and do not reflect the views of his current, former, or future employers.

Book Mentioned in this Episode: Why We Buy by Paco Underhill

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The views on this blog and website are entirely my own, based on my own experiences and opinions. They do not necessarily reflect the opinions of my current or former workplaces. Also, I make no guarantees about the outcomes of taking advice on this website. It is simply my opinion, and everyone has to make their own choices that are best for them.